B2B Podcasting 101

blogtalkradio

Dagoeneko konturatuko zarenez, astero irratsaio bat dugu ostiralero 3: XNUMXetatik aurrera. Erabiliz BlogTalkRadio, ikuskizun hori artxibatu eta podcast-a iTunesera eramaten da. Audio kalitateaz gain, BlogTalkRadio-k nire itxaropenak gainditzen jarraitzen du.

As you rummage around the Internet for advice on podcasting, there's tons of information on software like Audacity or Garageband zure audioa garatzeko, erreproduzitzaileak zure webgunean txertatzeko, ekipamenduak erosteko eta, ondoren, podcast bakoitza iTunesen erregistratu eta kargatu behar duzu. Hau lanerako gehiegi da gure taldearentzat ... beraz BlogTalkRadio irtenbide ezin hobea da.

BlogTalkRadio-rekin, behar duguna da mikrofono ona Skype to connect with guests… you actually don't even need those, you could just dial in with your phone and you're ready to go! BlogTalkRadio is releasing a new switchboard, allowing you to easily manage your show, your guests, and additional audio to bring in. Additionally, BTR allows you to integrate your show with Facebook and Twitter so that show announcements are automatically sent out leading up to the show (awesome feature).

btr zentralita

B2B saio gisa, gure estrategia oso desberdina da kontsumitzaileekin lotutako saioekin alderatuta:

  • Ez gaude entzule kopuru handien bila ... marketineko eta industriako profesionalen audientzia nitxo bat haztea nahi dugu.
  • We are pursuing marketing and technology leaders to connect with on the show. It's not simply a tactic to have big names on the show for more listeners, it's also a strategy to ensure that our names are consistently mentioned in those same circles.
  • We are pursuing marketing professionals that work at major corporations. In other words, we are targeting potential clients to be on the show! This may sound sinister, but it absolutely works. We're going to continue to bring market leaders and Fortune 500 companies on the show. They'll be valued both by the listeners as well as offer us the opportunity to introduce what we do to them.
  • Since podcasting isn't easy, many authors, bloggers, and industry leaders will jump at the opportunity to be on a show. There's not as many podcasts out there as there are blogs… so the chance to be heard is much higher. It's in their best interest (and yours) to get on those shows.

That said… we don't drag someone on the show to hard-sell them. We provide them an audience to promote themselves, their company and their strategy as well as offer some advice or conversation regarding it. If the guest appreciates our feedback, there's always an opportunity to continue the relationship offline.

Podcasterako helburuak honela identifikatzen ditugu:

  • Gure blogean harremanetarako inprimakia ematea. Harreman publikoetako profesionalak egunero jartzen dira harremanetan gurekin pitchekin - horietako asko ikuskizunerako aukera bikainak dira.
  • Bilatu blogariak blog bilaketak, PostRank Technorati gai berberen inguruan hitz egiten dutenak.
  • Bilatu beste Podcast-ak bezalako programetan iTunes Stitcher.
  • Bilatu hizpide ditugun gaiei buruzko liburu kaleratu berrien egileak. Egileak etengabe saiatzen dira beren liburuetan hitza ateratzen eta Podcast-ek aukera bikaina eskaintzen du. Egile gehienek aukera hori salto egingo dute. Bilatu haien gunea eta konektatu haiekin.

Sustatu ikuskizuna irratsaioa zure blogean integratzea and social pages. Podcasts offer a great opportunity for people to both work and listen… something a blog doesn't offer. Entzumena irakurtzearen urrats handia ere bada ... ahotsaren tonuak entzuten baitituzu. Zure entzuleek zurekin konfiantza askoz azkarrago sor dezakete.

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One comment

  1. 1

    Zure ikuskizuna maite, ezin dut zuzenean zuzenean harrapatu; beraz, dibertigarria da podcast-ak kargatzea eta denbora dudanean entzutea.

    Eskuko grabagailua eta Audacity erabiliz podcastak egiten egon nintzen denbora batez, baina BlogTalk Radio askoz errazagoa da. Oraindik azken programa editatu egiten dut itunesera igo aurretik eta gure proposamenetan programa ezagunenetako batzuetarako esteka sartzen hasi naiz.

    Zuregandik ikasiko dugu asteazkenean 10: 30ean gure enpresa txikientzako programarako audientzia sortzen saiatzen garenean.

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