Zure blog korporatiboaren ezaugarririk garrantzitsuena

ate joka

Ate-jokaGaur gauean oso ondo pasatu dut Confluence, Indianapolis sareko gertaera, non talde bat elkartu ginen berriro hitz egiteko Do's and Don'ts of Corporate Blogging. Rhoda Israelov, Rodger Johnson, industriako profesional profesionalak batu zitzaizkidan. Kyle Lacy eta Kevin Hood.

There were minor differences in agreement over command and control of a corporate blog, but I believe all of us overwhelmingly agreed that blogging, as a medium, is becoming a strategy that's every bit as important (and perhaps more profitable) than office email. Those are my words – not those of the panel.

Host Erik Deckers elkarrizketa itxi zuen galdera batekin:

What's the one key piece of advice that everyone should remember when starting their corporate blog?

Panelak itxita, besteekin adostu nuen dena hasten dela hitz gakoen ikerketa bikainarekin, eduki zoragarriarekin, zure bezeroei buruz idazten eta zintzoa eta gardena izaten. Erantzun guztiak lehen mailakoak izan ziren, beraz, aukera ixteko aprobetxatu nuen mundu guztiari ikusgai eta sinple bat egon behar duela gogorarazteko. konpromisorako bidea blogean.

I can't tell you how many times I visit a blog and am interested in meeting the blogger behind it, or even buying the product or service, but there's nothing obvious on the page that points me in the right direction. Every business blog should have a name, contact form, phone number, address – as well as a few well-designed calls to action that afford the opportunity to register and get in touch with the company.

There's even some baieztatu gabe Google-k bere posta helbidea zerrendatzen duten guneetan ere jasotzen dituen eztabaidak sarean. Google bideratzeko konfiantza gero eta gehiago izanik, zentzuzkoa da kaleko helbidea balio duen gunea bat baino gehiagotan fidagarria izatea.

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