Googlek hala esan duelako

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Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don't do as they do)

Aste honetan berriro gertatu da. Web saileko ordezkari batek Webmasters-en alerta eta akatsak areagotu zituen garrantzirik gabea. As their consultant, I'm asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there's a high cost to correcting the issues, here's my response:

Google-k hala esan duelako.

Why does the conversation have to go any further than that? I wish I knew the latest algorithm and could magically calculate the changes on the site, the competition, the popularity of the content and come up with a finite calculations to provide a cost benefit analysis. I don't know the algorithm. I can't provide that evidence. All I can tell you is:

Google-k hala esan duelako.

Deitzen da optimizazioa. Optimizazioa etengabeko prozesua da, Google-k eskaintzen duen informazio guztia kontrolatu behar dut, zure webgunea beren estandarrei jarraiki ebaluatu eta zuzentzeko auditoria eta lehentasunen zerrenda eman behar dizut. Egunero, Google-k informazio gehiago eskaintzen du bilaketa sailkapena erakartzeko edukia nola aurkeztu nahi duten jakiteko.

We can prioritize based on some of the findings by other SEO leaders across the web and through experience with our own clients. But within that list, I can't tell you what the independent impact of each of those changes will do overall to your rankings. If you have someone telling you that they know… they're lying.

Azken adibide bat da iragarki edukia. Aste honetan, Google-k denei gogorarazi die norbaitek zure edukia argitaratzeagatik konpentsatzen baduzu - ondorengo esteka batekin - bere zerbitzu baldintzak urratzen dituela.

I'm not going to argue with a client on the process they took for getting that content… or the nuance of whether it was blogarien dibulgazioa that happened to have a link in it… but wasn't actually compensated for the link, just the content. I know that they're ranking well and that ranking is driving lots of business. But I'm still advising them to stop.

Google-k hala esan duelako.

If you don't rank well, and you're not reacting to messages from Google about your site, errors listed in Webmasters, or you're paying for advertorial content… stop it.

Google-k hala esan duelako.

2 Comments

  1. 1

    Blog artikulu ona Doug! Kindak guraso / seme-alaben arteko harremana ekarri zidan gogora. "Joan zure gela juniorra garbitzera!" "Zergatik?" Zergatik esan dizudan! Gaur egun, bezero batekin eztabaidatzen ari naiz, bere webgune berria astelehen goizean abiarazi beharko luketela uste baitu eta egun bereko astelehen arratsaldean espero du Googlek sailkapeneko nahietara iritsiko dela. Esan nien SEO webguneko praktika onenak integratu ondoren haien webgunean Google ahalguztidunari erantzun behar zaiola. Google-k ez gaitu itxaroten, Google-n itxaroten dugu. Nire bezeroak ez du lortu eta ez du lortu. Googleren tokiko bilaketan Google-k eskaini dezakeen guztia nahi dute ORAIN! Sentimenduak, "Gauza onak itxaroten dutenei", ez zuen inolako garrantzirik Google-ren Lehen Orria preziatua nahi duen enpresa txiki baten jabearentzat.

  2. 2

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