There's only one Wal-mart. Wal-mart is a company that only has one value proposition: cheap prices. It works with Wal-mart because they can sell the identical product cheaper than the next retail outlet.
You're not Wal-mart. You can't go to work to figure out how to lower prices every day. Nor should you. Your company is unique and has what no other company has to offer.
Zure marketin-helburua honakoa izan behar da bereizteko yourself amongst the competition. Don't compete! Find out what's different about you and how it fits into your prospect's needs. Provide your prospects with references and first-person accounts of how you've delivered for your clients.
Hiru enpresa mota daude:
- Gutxitan entregatzen duten enpresak = gehiegizko karga
- Entregatzen duten enpresak
- Entregatzen duten enpresak = karga txikia
IMHO, hauek dira bakarrik negozio motak. Entregatzen duten enpresak ezin gehiegizko karga, ordaintzen duzun prezioa bidalketaren zati da. Bi terminoak bata bestearen sinonimo dira.
Companies that deliver charge the right amount or below the value of what they provide. Most of them undercharge. You're probably one of them.
I've seen vendors that have cost hundreds of thousands of dollars, but delivered only a fraction of that in value. I have friends of mine who have delivered exponentially gehiago balioa baina flotatzen jarraitzeko borroka egiten dute.
You're not Wal-mart, stop pricing yourself like it. You deserve more.