There's always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infografia Marketotik eduki bikaina mantentzea aholku sendoa da.
- Berrantolatu - Erabil dezaket berriro erabiltzea termino gisa, baina askotan ikerketak, istorioak eta grafikoak erabiltzen ditugu euskarri desberdinetan, edukia garatzen dugun bitartean. Web mintegi baterako ikerketa batzuk egin ditzakegu, baina horrekin batera liburu zuri bat eta infografia eta blogeko mezu adierazgarri bat ere sustatuko ditugu. Edonork ez du edukia modu berean digeritzen, beraz, zure istorioa kontatzea eta euskarrien artean optimizatzea oso eraginkorra da.
- berridazketa – we have some posts on technologies that have really evolved. Rather than write a new post on the evolution of the product, we now enhance the original posts and update them. There's a HUGE advantage to doing this – by maintaining the integrity of the URL, social sharing stats can be added to and search engine rankings can be not only retained, but even improved if the post is optimized well!
- erretiroa – this one was tough, but we've done it. We were easily over 5,000 posts on this site but there were easily over 1,000 posts that were irrelevant or totally out of date. Some were events from the past, others were outdated technologies, and still others were products that no longer existed. The fact that you had taken the time to write something to delete it later brings a little tear to my eye… but I'd rather have my content focused on topics that are still relevant.
These strategies have been part of an overall maintenance program we've started which has resulted in our trafiko organikoa hirukoizten da urtez urte. Zure webgunerako mantentze-plan bat nola garatu dezakezun pentsa dezakezu zure eduki guztia egokia eta egokia dela ziurtatuko duen!