Sare sozialak: SAP Global Survey (II. Zatia)

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Sare sozialekiko interesa nola piztu nueneko istorioa nahiko zehatza zen: non lan egin nuen, bizitzeko zer egin nuen eta nire bizitzan eragin handia izan zuen jendearen konbinazioak. Hain konplexua, hain zuzen ere, non mezu oso bat idatzi nuen Nola interesatu nintzen sare sozialetan. Shelek bezain garrantzitsuak diren galdera osagarriak pasatu ditu, beraz jarraipen honetan erantzun nahi ditut.

2. Zer sare sozialetako tresnak erabiltzen dituzu?

Batez ere, erabiltzen dut WordPress, Del.icio.us, Linkedin, Plaxoa, eta Jaiku. Erabiltzen dut ere Facebook, MySpace, Ryze, Twitter eta Pownce. Eskualde mailan ere erabiltzen dut IndyMojo eta, noski, MyColts.net.

3. Nola aldatu dute sare sozialek zure negozioa eta / edo zure bizitza?

Artikulu dezente ikusten ditut sare sozialak nola dauden jakiteko alferrik galtzen gure denbora. Artikulu hauek oso estuak dira sareko ikuspegiaren arabera eta zenbat produktibo bihurtzen gaituen. Negozioa harremanen bidez egiten da batez ere ... Sare sozialek iraganean inoiz baino errazago konektatzeko aukera ematen digute.

Gaur irteerako fax zerbitzu merkeago baten bila nenbilen nire enpresarentzat. Bilatu nuen Del.icio.us eta aurkitu JBlast. Next, I'm looking for a regional resource for dropping phone lines in our new office space – I will post it as a question on LinkedIn. The alternative is to take time searching the net, calling local businesses, etc. We waste so much time without the right connections! Remember the days when we couldn't search for things on the Internet? I do! It was excruciating.

As for my life, it's had an incredible effect. I found my most recent job through my blog and networking with local professionals on Social Media, I speak in regional conferences on the topic and I'm trying to pry myself from work long enough to really help out some regional non-profits.

4. Esadazu sare sozialak eta Indianapolis Colts. Benetan sentitzen al duzu sare sozialek Superbowl bat irabazten lagunduko dietela?

Indianapolis ColtsIndianapolis Colts izango da hori kontatzen lehena Hamabigarren gizona helps to win every game. The Twelfth man refers to the fan, the person off the field with the biggest impact on the game. I've been to the RCA Dome and seen a couple of games and it's incredible the noise and energy a fan brings to a game! Think about your own life for a moment and remember a time that someone believed in you. It provides you with the will to succeed, doesn't it? Now imagine an entire region backing you up! How about those fans beyond the local region?

The Colts have over a million people visiting their website. The majority of them don't even live here in Indianapolis! They even have fans overseas who follow every game and participate in their site non-stop. The question began to be asked, how can the team connect with each fan better and how can those fans connect with each other better? A Social Network was the answer. Coach Dungy is now blogging! Imagine… an NFL coach with a direct relationship to a team's fans.

Edozein kirol talde profesionalekin gertatzen den moduan, Colts konturatzen dira denboraldi bikainak etorri eta etorri egiten direla. Zoritxarrez, zale batzuk denboraldi horiekin joan eta etortzen dira. Colts negozioa eta taldea dira, eta lan bikaina egin behar dute zaleek eskertzen dutela ziurtatzeko. Beste negozio batzuetan, bezeroen leialtasuna izenarekin ezagutzen da. Colts-ek bere zaleekin lotuta egon nahi du, garaiak zailak direnean zaleak hor egon daitezen. Erakundeak egiten duen lan guztiari esker izango dira!

5. Esadazu elikagai eta jatetxeen sare sozialen berri. Zenbat erabiltzen da? Nola erabil liteke hobeto?

The Food and Restaurant industry is an industry with the tightest margins you can imagine. While, as a country, we are continuing to eat out more often, restaurants are getting built left and right… and subsequently going out of business. Anyone who is a regular with a company always appreciates when you walk in the door and someone says, “Hi Doug!”. Online, this is no different. Restaurants with a strong online presence are seeing 20% to 30% growth in take-out and delivery. Wouldn't it be nice if they remembered your last order or your favorite plate or your allergy to peanuts?

Do you ever wonder who it is that's cooking that food for you? I sure do! Why do you think Chefs in expensive restaurants are so visible? It's the social connection with the patron that matters, not always the food. Eating is a social engagement, not a physical engagement – and restaurants are missing out when they are not reaching out to their patrons online. Unfortunately, because of the margins many people don't want to get into this industry. I think the folks that do, though, have a genuine product and, if used, they will reap the benefits!

We'll get there on the B2C negozioaren aldea. Janari zaleek jada beren lana egiten dute. Errebisatu Errezeta guztiak, a social network for everyday folks. And folks have posted and asked why there isn't a Jatetxe sare soziala daude.

6. Badirudi sare sozialetarako Heartlands-en ahotsa bihurtu zarela. Jendeak eta enpresek modu orokorrean nola erabiltzen duten esan dezakezue? Zein tresna erabiltzen ari dira?

The Heartland is an amazing place with great, hard-working people. Technology is always viewed as a tool but not always the solution here. Development companies here in Indianapolis build a lot of tools… the developers build some hardcore applications that are a backbone of several industries. Where silicon valley is always looking for the ‘next idea', people here are concerned with making existing businesses work.

As a result, Social Media is still in its infancy. Adults tend to look at these tools as toys. I have friends that still won't IM me because that's the kind of stuff their kids do. Our Civic and Commerce industries are quite behind in any technology, albeit Social Media. Our Universities are the best in the country but we lose our Graduates to other states because our business community won't open its eyes to things like Social Media as a viable business solution.

We will change, and there are some folks here in the community that will drive that change. I'm not sure that I'm du voice, but I sure will continue to try. There's no reason why we shouldn't be competing with Seattle and San Jose given the fantastic schools and incredible cost of living we have here!

7. Let's talk about business in general. Are businesses small or large, using social media in the Midwest? To what extent?

Lidergo Sortzaileen InstitutuaBeharbada, teknologia erabiltzearen ilustraziorik onena Roger Williams da Indianapolis-eko Emergent Leadership Institute institutuan. Roger-ek Facebook-en lurperatu du eskualdeko gazteekin harremanetan jartzeko.

Emergent Leadership Institute-k (ELI) Indianapolis inguruko gazteak gure komunitateko interes-talde bihurtzen ditu Help Indy Online (HIO) eta Community Access Point (CAP) programen bidez. Roger-ek egunero jasotzen ditut eVites-ek ... orduko ehun kilometrotan korrika egin behar du. Etorkizunean askoz ere gehiago laguntzea espero dut.

Indy aukeratzen dut!Pat eta biok ere martxan jarri ginen Indy aukeratzen dut!, a site where regional citizens and leaders can write, in their own words, about why they love central Indiana. Access to the site is open and has never been abused. The stories are fantastic – and they really point to what's so fantastic about Indy. We wish we could spend much more time on the site – but it's neat to see folks randomly post from time to time. It's very Indiana!

The indianapolis Colts-ekin aparte, eskualdeko egunkaria sare sozialetan ere balioa ikusten hasi da. Errebisatu IndyMoms, a fantastic site that the regional Newspaper runs that thrives on user generated content. I wish some other media outlets would catch on! We've got a great alternative newspaper here in town and a couple fantastic business outlets (broadcast and print). I believe they can significantly improve their penetration through Social Media.

NOTE: I'll try to follow up on the last few questions tomorrow night!

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