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A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don't have any such separation. Once you're social, they're going to utilize this channel for questions, comments and complaints. The good news is that you can really show of your customer service skills in public, thereby marketing zein ondo egiten duzun prospektuekin.

What companies may not realize is that it's your customers with the largest budgets that arreta soziala eta bezeroarentzako zerbitzua nahiago. Utzi pixka bat hondoratzen ...

Irabazle altuek batez ere sare sozialen erabilera handiena egiten dute bezeroarentzako zerbitzua lortzeko. Hori aprobetxatzen ez duten enpresek marka esperientziak hobetzeko eta hazteko aukera galtzen dute. McKinsey & Company

Companies need to incorporate a customer service strategy into their social media strategy that routes and resolves customer service issues as quickly as possible. Letting issues drag on will destroy your authority and the trust that's required to turn prospects into customers and customers into fans.

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