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birusaren hazkundea

You've read on this blog that online marketing is a momentum game. While the lines are often linear when it comes to hard work and dedicated strategies, there is still a great return on viral promotion strategies. Having a piece of content on your blog or site reach a ton of people doesn't simply wreak havoc and then disappear, you'll find that a percentage of that traffic is relevant and will itsasten inguruan.

Kasu horretan, izan genuen Infografia lurreratze orrietan aireratu StumbleUpon-ek duela hilabete inguru - beheko puntua ikus dezakezu. Estatistika orokorretan ondorengo eragina aurreikus daiteke - errebote tasak handitu, konpromisoa jaitsi, eta orriak bisita bakoitzeko jaitsi nabarmen puntan zehar.

However, what many marketers don't realize is that the impact of a viral promotion like this provides you with a significant step up in subsequent, relevant visits post-event. I've marked that in the Analytics beheko taula. Lerro beltza uneko 3 hilabeteko leihoa da eta lerro gris argia aurreko hiru hilabeteko leihoa da konparazio gisa estalita.

Kontuan izan trafiko gehikuntza orokorra geratu.

birusaren hazkundea

This is key! Many marketers love to see slow, methodical growth (I do) and don't think these spikes in traffic do anything but cause headaches. However, other marketers absolutely recognize that slamming in a ton of visitors through a viral event via social networks, or a large promotion, or a mention on a much larger site will send a spike in traffic – but many of those visitors geratuko da. Kasu honetan, StumbleUpon-era bidali nuen infografia zoragarri batekin lortu zen.

If you continue to promote great content that produces spikes like this, you may have some terrible bounce rates, page views and engagement – but you'll still be gero eta handiagoa zure erro audientzia. Sustrai publiko hori is konprometituta! Garrantzitsuak ez diren bisitari gehienek itzali egiten dituzte estatistikak.

The net increase in relevant visitors is a positive for your site. Don't let the stats dissuade you!

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