Marketin teknikoa Oxymoron-ekin

HamletBatxilergoan (eta orain) klaseko pailazoa nintzen.

I had quite a theatrical English teacher one year – his name was Mr. Morgan. Most of my time with Mr. Morgan was spent outside the classroom because I couldn't appreciate Shakespeare. It drove Mr. Morgan crazy.

Noizbait Morgan jaunak galdetu zuenean, bere Yale-ish azentu zorrotzaz, Shakespearek Hamlet-en zer literatura teknika erabiltzen zituen, kezkaz altxatu nuen eskua.

Morgan jaunak hasperen egin zuen: "Bai, Karr jauna?"
"Oxymorons", erantzun nion.
"Oxymorons?" Droned esan zuen Morgan jaunak, "Ba al dakizu oximorona zer den ere, Karr jauna?"
“Sure!” I said, “It's the juxtaposition of antithetical terms in an expression, Mr. Morgan.”

Though I was correct, Mr. Morgan still couldn't grow to appreciate my sense of humor and he showed me the door. It did get quite a laugh from the class (after the initial gasp of hearing multi-syllable words coming from my mouth).

I've never forgotten the definition for an oxymoron… and I'm surprised at their excessive and, perhaps, growing usage when marketing technology today. If you want to sound like you have a really cool product or service, throw in an oxymoron into your marketing or technology presentation. It appears folks love it nowadays. In fact, quite a few of these are now in Geekipedia.

  1. Garapen arina - Garatzaile horiek dibertigarriak dira. Argitalpena berandu da oraindik.
  2. Aplikazioen programazio interfazea - aplikazioak berak programatzen balu bezala.
  3. Adimen artifiziala – it's not artificial, it's real.
  4. Alternatiba energetikoak - energiaren alternatiba bakarra materia iluna da.
  5. URL atsegina – what's a mean URL?
  6. Internet Radio – if it's on the Internet, it's not radio
  7. 100 dolarreko ordenagailu eramangarria - energia? Interneterako sarbidea?
  8. Sareko neutraltasuna - inork ez du inoiz entzun Akamai or S3?
  9. Erabiltzaile Interfazearen – it's still for the computer, not me.
  10. Search Engine Marketing – it's not marketing (sorry), it's placement.
  11. Integrazio gabeko – if it's integrated, it means there is a seam somewhere.

What's your favorite oxymoron?

Zer deritzozu?

Gune honek Akismet-ek spam erabiltzen du. Ikasi zure iruzkina nola prozesatu den.