Sare sozialak gutxiesten ari zara

biribila paper zuriaRoundpeg-ek duela gutxi sare sozialetako inkesta bat egin zuen eta fantastikoa osatu zuen whitepaper emaitzei buruz. Orriak irakurri ahala, emaitzetako bat benetan deigarria egin zitzaidan. Baino gehiago Inkestatutako enpresa jabeen% 70 esan du sare sozialak % 10 edo gutxiago sortzen du beren negozio osoaren.

In truth, I don't believe these customers know how much of an impact social media had on their business. As I look at direct requests from social media resources, even my social media company has had few leads generated. But that's not the real picture. I know that I have prospects who researched me online prior to calling. Of all the leads that I've had in the last year, there's only been 2 that were direct word of mouth that had not found me online.

Hala ere, bi horietatik, egia esan, nirekin hitz egin zuten nirekin ezagutu zuten pertsona delako konpromisoa hartu zuen with me in social media. So… there's actually two ways to ask and answer the question of social media influence:

  1. Zein ehuneko lortzen ari zara sare sozialetatik?
  2. Zure abantailen ehunekoak zer sare sozialen bidez ikertu zaitu edo lineako sare sozial hedatuaren bidez aurkitu zaitu?

# 1 erantzuna baxua da, niretzat ere! 2. zenbakiaren erantzuna, ordea,% 100 da. Ematen da sare sozialen agentzia, we're an exception. However, I would be willing to bet that most of your leads that are coming in sarean ikertu zaitut - zure sare sozialean barne. Horrek esan nahi du sare sozialek agian ez dutela zure negozio guztia gidatzen, baina zure negozioan eragina duela.

Sare sozialek beste aukera batzuk ere ireki dituzte - jendaurrean hitz egiteko konpromisoak eta baita idazketa bat ere blog liburua. Those speaking engagements have brought leads… and I'm guessing the book will, too. That's all stemming from the efforts I've put into social media.

Aukera duzunean, galdetu zure bezeroei ea Internet bidez ikertu zaituzten edo ez bilaketak, sare sozialak edo haien negozio sarearen barruan. My guess is that you'll be surprised at the results!

One comment

  1. 1

    You touched upon a really interesting point. Most small business owners don’t really know where their business comes from. For example. i meet someone at a Rainmaker event. They don’t become a client, but they introduce me to someone, who introduces me to someone who does….By then I have forgotten that the original connection came from Rainmakers.

    Edo orrialde horietatik negozioa lortzen dutela esaten didaten nire kontratazio bezeroak, baina inoiz galdetu zergatik deitu zieten bezeroek zerrendatutako enpresa guztietatik. Normalean, konpainiaren berri izan zutelako eta beraien telefono zenbakia bilatzen ari zirelako izaten da.

    Every business owner should make it a habit to ask that question over and over again ,if they want to know which of their marketing activities are really working.

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